Alter, a Kuwaiti children's clothing store, faced a challenge with an outdated brand identity that failed to resonate with its target audience. To address this, we revitalized Alter's branding, introducing a playful yet culturally rich logo, a vibrant new color palette, and a distinctive brand pattern that was carried across packaging and merchandise. This comprehensive rebranding effort successfully aligned the store's image with its mission, leading to improved market presence, customer engagement, and brand loyalty, thus positioning Alter as a cherished name in the modern children's fashion sector.

Brand identity and packaging design