This projects’ aim was to create a cohesive and visually appealing brand identity for a luxury, handmade soy wax candle company. By creating a strong and consistent brand identity, the company can differentiate itself from competitors and attract customers who value luxury and authenticity. On top of creating a brand identity, we also provided a social media strategy and creative direction for their brand photography. Deliverables: Brand Strategy which included market research to understand the company’s mission and vision, target audience, values, positioning and brand voice. Brand identity that includes a brand guideline booklet detailing logo usage, color palette and typography.

BraND IDeNtIty aND BraND cOllatOral