PROJECT Sunglasses was created to feel like that one friend who’s always around — at coffee shops, beaches, and late afternoon hangouts. Stylish, fun, and effortlessly cool.
The goal wasn’t luxury.
It was connection.
PROJECT Sunglasses needed a brand identity that felt approachable, vibrant, and instantly recognizable to Kuwait’s fashion-forward youth — without looking disposable or trend-chasing
How We Built a Youthful Sunglasses Brand Made for Everyday Life in Kuwait
Client Name: PROJECT Sunglasses
Service: Brand Identity Design
We positioned PROJECT as more than a product — it’s a lifestyle accessory.
The brand personality was shaped around four core traits:
- Youthful
- Fun
- Trendy
- Vibrant
Rather than leaning into heavy fashion codes, the brand was designed to feel casual, friendly, and confident — the kind of brand you’d wear daily, not save for “special occasions”
DEFINING THE BRAND PERSONALITY
To stand out in a crowded accessories market, PROJECT needed a visual identity that was:
- Bold but simple
- Playful without being childish
- Easy to recognize at a glance
We developed a clean, modern logo using a rounded sans-serif typeface to reflect approachability and energy. The custom sunbeam detail inside the “O” subtly references light, warmth, and optimism — tying directly back to the product and lifestyle context
The result is a logo that feels friendly, memorable, and flexible across digital and physical touchpoints.
CREATING A DISTINCT VISUAL IDENTITY
The color palette was inspired by sun, sand, and movement — combining warm yellows and oranges with grounding blues and neutrals. Each color plays a role:
- Yellow for optimism and warmth
- Orange for excitement and creativity
- Blue for balance and trust
Typography was chosen for clarity and legibility, ensuring the brand feels accessible across social media, packaging, and retail environments — especially for a fast-moving, youth audience
COLOR, TYPOGRAPHY & ENERGY
