Rawan is a fashion stylist with a bold, culturally tuned aesthetic and a client roster that turned heads offline — but online, her presence didn’t reflect the caliber of her work. She needed a brand and web experience that felt as stylish and elevated as her real-world reputation.
Here’s how we designed a brand and website that finally matched the talent.
How We Helped Rawan Transform Her Online Presence Into a Distinctive Personal Brand
Client Name: Rawan The Stylist
Service: Brand & Website Design
Cultural nuance and visual confidence
A deep understanding of individual client stories
A fearless approach to personal expression
We worked with Rawan to define what makes her different:
The first step was untangling Rawan’s visual identity from generic “fashion” cues.
Her work was uniquely personal, expressive, and bold — but none of that came through online. The brand felt safe instead of intentional.
This was more than just a shift in strategy—it was a transformation in how Jenna approached her work, unlocking a newfound sense of clarity and purpose in her business.
IDENTIFYING THE BRAND SIGNAL
From strategy sessions, we landed on a brand ethos that balances confidence with approachability — where fashion meets personal narrative.
To match Rawan’s personality and style:
CRAFTING A STRONG VISUAL IDENTITY
Visual language & textures were chosen to feel like style direction, not stock visuals.
Color palette leans into confident neutrals with accent tones that signal creativity and sophistication.
Typography was selected to feel editorial but warm — bridging luxury fashion aesthetics with accessibility.
