The Blend Bar is a company that specializes in creating
delicious and nutritious smoothies made from fresh fruits,
vegetables, and superfoods. With a commitment to
providing customers with a refreshing and healthy treat, The
Blend Bar was seeking a new brand identity and packaging
design that accurately represents their values and mission.
Our aim was to develop a visually appealing and impactful
design that resonates with the target audience and
differentiates The Blend Bar from competitors.
Deliverables:
Brand strategy and research to understand The Blend Bar’s
target audience, values, and mission.
Brand identity that includes a brand guideline booklet
detailing brand values, voice, use of colors, typography, and
visual identity.
New logo in multiple file formats (JPEG, PNG, EPS, SVG).
Packaging designs in multiple formats (PDF, JPEG).