The Blend Bar is a company that specializes in creating delicious and nutritious smoothies made from fresh fruits, vegetables, and superfoods. With a commitment to providing customers with a refreshing and healthy treat, The Blend Bar was seeking a new brand identity and packaging design that accurately represents their values and mission. Our aim was to develop a visually appealing and impactful design that resonates with the target audience and differentiates The Blend Bar from competitors. Deliverables: Brand strategy and research to understand The Blend Bar’s target audience, values, and mission. Brand identity that includes a brand guideline booklet detailing brand values, voice, use of colors, typography, and visual identity. New logo in multiple file formats (JPEG, PNG, EPS, SVG). Packaging designs in multiple formats (PDF, JPEG).

Branding and Bottle Labels