Recognizing the need for timeless, quietly powerful wardrobe staples, Fatemah and Jannah partnered with Design by Alia to bring their vision for The Wardrobe to life—an elevated capsule brand rooted in intention, craftsmanship, and confidence.
Through brand strategy and full identity design, we crafted a visual and verbal identity that reflects their bold minimalism, purpose-led design, and quiet authority.
How The Wardrobe Built a Brand That Speaks Without Shouting
Client Name: The Wardrobe
Service: The Full Brand Identity
Complete visual identity: logo suite, color palette, typography
Full brand strategy, voice development, and founder positioning
Key Solutions
With clear direction, we positioned The Wardrobe as the premium capsule brand for women who’ve outgrown fast fashion—those craving timeless essentials with a refined, regional edge.
We laid the groundwork for a high-impact launch with a cohesive strategy across identity, pre-launch hype, and storytelling that reflects the modern Middle Eastern woman’s lifestyle.
This was more than just a shift in strategy—it was a transformation in how Jenna approached her work, unlocking a newfound sense of clarity and purpose in her business.
Strategic Clarity, Powerful Impact
Social content and packaging direction rooted in “quiet luxury”
Clarified their vision
The founders came to us with a clear vision—but needed clarity in how to communicate it. Together, we worked through their customer’s mindset, honed their positioning, and translated it into a refined brand system.
How We Helped The Wardrobe Own Their Space
Laid the groundwork for launch
Created strategic content and packaging guidelines that elevate every touchpoint
Crafted a visual identity
Built a timeless, high-end look with bold restraint—just like their pieces
Defined their brand heart, archetype (The Ruler), and brand voice rooted in calm confidence
