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What is a brand identity and what does it include?

May 19, 2023

You know how some brands just have that special ‘it’ factor? They grab our attention and never let go. Well, I’m about to let you in on their little secret. It’s called Brand Identity.

Think of brand identity as your brand’s unique personality, it’s soul. You know how we’ve got our own quirks and values that make us who we are? Your brand’s got its own too! It’s like your brand’s making a promise to its customers about what they’re signing up for. It’s in every product, service, ad, or even the content your brand shares.

Imagine your brand is Starbucks, it’s not just about coffee, it’s about the feeling we get when we sip that latte. Or think about Apple, it’s not just about gadgets, it’s about innovation.

When we talk about brand identity, your mind might race to the flashy bits like logos, colors, and typography. Each piece of your brand’s visual identity is there to stir up specific feelings related to your brand.

Let’s not forget the brand’s voice. That’s how your brand chats with its customers. It can be professional, chill, funny, or even a bit bossy, depending on the vibe you’re going for. Just like how we switch up our tone depending on who we’re talking to, your brand’s tone can change based on the situation.

Then, there’s your brand’s mission and values – the beating heart of your brand’s identity. Today’s customers, including us, love to see brands that share our values and are working to make the world a better place.

And of course, just like you and me, brands have personalities too. A brand’s personality is all about human traits we relate with it. It could be playful, caring, youthful, or classy. It helps us connect with the brand on a deeper level, just like we connect with our besties!

Take the brand experience, for instance. It’s all about how your brand makes people feel. Everything from seeing an ad, visiting a website, to using a product or reaching out to customer service, every interaction counts!

Brand identity is way more than a cool logo or catchy slogan. It’s a mix of what you see and what you feel that makes a brand stand out and become unforgettable. In this buzzing world of business, a strong, consistent brand identity isn’t just a cute accessory – it’s the secret sauce that leads brands to the top.

So are you ready to make your brand unforgettable? Let’s do it together!

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