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Common Mistakes Businesses Make When Defining Their “Why”

January 26, 2024

Knowing the “why” of your business, or the main reason it exists, is very important for building your brand. This isn’t only about making money, but finding out the real reason your business is in the market. A clear “why” can help you connect with customers, stand out from other businesses, and give a clear path for your business to grow. But, finding this “why” can be hard and you might make mistakes along the way. In this article, we’ll talk about some common mistakes businesses make when finding their “why,” and give tips on how to avoid them.

Not Being Real

A big mistake businesses often make is not being true to who they are. Your “why” should show who you are and what you believe in. If your “why” doesn’t match up with your brand, customers will notice. They want honesty and realness from businesses. A fake “why” can make customers lose trust and hurt your brand. Your “why” should show your values and show that your business cares about more than just making money.

Making Your “Why” Too Simple

Another common mistake is making the “why” too simple. Your “why” should be special to your business. It should show your brand’s values and goals, and make you stand out from other businesses. Using common phrases can make your “why” seem less interesting. Phrases like “to make the world a better place” or “to deliver superior customer service” are too vague and boring. A good “why” is unique and specific, showing your brand’s purpose and what it brings to the market.

Not Listening to Customers

Another mistake businesses make is not listening to customers when finding their “why.” Customer feedback is very important because it can show you what customers like about your brand and what they expect from it. Ignoring this feedback can lead to a “why” that doesn’t match with your customers’ thoughts and needs. To make sure your “why” matches with what customers want, it’s important to talk with your customers and ask for their opinions.

Finding the “why” of your business is an important step in building a strong brand. It can help you make decisions, shape your brand’s story, and build your brand’s identity. By avoiding these common mistakes, you can create a “why” that connects with your audience, makes customers loyal, and helps your business succeed. Your “why” is more than just a statement – it’s the heart of your brand. Spend time and thought to define it truthfully and carefully, and it can become a strong tool to help your business succeed.

If you need help with defining your why shoot me an email and I can help you

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